The Client
Our client is a key government ministry.
The Challenge
Our client chose to review their Mission and Vision statements to reflect the changes in the external operating environment.
The Solution
Our premise
A Vision statement is an expression of the desired end state, providing long-term focus. It should inspire and challenge everyone to reach for something powerful and compelling. The Mission statement should capture the organisation's purpose and convey its unique role.
Both statements must remain pertinent in light of shifts in the external landscape, ensuring they reflect the evolving environment while maintaining the organisation's core identity and direction.
What we did
Tier 1: Understanding the changing context
Conducted interviews with senior leaders (permanent secretary and direct reports) to understand their perception of the external environment, challenges, stakeholder expectations and their priorities going forward.
Tier 2: Envisioning the future
During these sessions, participants actively contributed to drafting mission and vision statements aligned with the envisioned future. Through collaborative efforts, they identified necessary changes to realise this vision, ensuring that the Mission and Vision statements reflected the desired future state of the ministry.
Tier 3: Crafting the Mission and Vision statements
After sharing the workshop outputs with the leadership team, we engaged in thorough discussions to deliberate on the draft mission and vision statements. Through collaborative efforts and careful consideration, we refined and crafted the revised mission and vision statements to accurately reflect the collective aspirations and direction of the organisation.
Tier 4: Validation of the draft Mission and Vision statements
We validated the revised Mission and Vision statements through focus groups, gathering feedback to ensure alignment with stakeholders' perspectives and organisational goals. Based on the feedback received, we suggested refinements to further enhance the clarity, relevance, and resonance of the mission and vision statements.
Tier 5: Roll Out
We proposed a multi-pronged communication strategy, including leadership town halls, departmental meetings, and newsletters.
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